7 Email Marketing Strategies and When to Use Them

By MWI Animal Health

Thank goodness veterinary clients know and like you. It makes email marketing a lot less dramatic—for everyone. Because people enjoy real relationships with veterinary practices, they are less likely to get an email from you and wonder how the heck they got on your distribution list.

Email marketing, done well, should be helpful to people. It should accurately inform clients’ pet care needs.

That’s where segmenting your email list comes in handy. Cat people don’t need dog-themed messages. Families with young pets do not need senior pet information. New clients need different information than long-time ones and so forth.

If you’re currently sending everything to everyone, I encourage you to put a bit more strategy to use. You have several options for the timing, content and frequency of email campaigns—depending upon your goals.

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