7 Email Marketing Strategies and When to Use Them
By MWI Animal Health |
That’s where segmenting your email list comes in handy. Cat people don’t need dog-themed messages. Families with young pets do not need senior pet information. New clients need different information than long-time ones and so forth.
If you’re currently sending everything to everyone, I encourage you to put a bit more strategy to use. You have several options for the timing, content and frequency of email campaigns—depending upon your goals.