Our Insights

MWI Animal Health

Embracing and Talking Change

Kelly Baltzell
Kelly Baltzell
Beyond Indigo
October 2020

Animal Health

Employee Leadership: Difficult Conversations

Nels Lindberg
Nels Lindberg
Animal Medical Center
October 2020
Crew on horseback

Animal Health

Keeping an Eye on EPM this Fall

Bryant Craig, DVM, Merck Animal Health Equine Veterinary Professional Services
Bryant Craig
Merck Animal Health
October 2020
Veterinarian giving horse owner Protazil

Animal Health

Field Notes: Rodent Control

Dave Schnack, MWI Territory Manager
Dave Schnack
MWI Animal Health
October 2020
Silos and poultry house

Animal Health

Cleaning Evaporative Coolers

MWI Animal Health
October 2020
Evaporative cooler

Animal Health

Industry Terminology for Rodenticides

MWI Animal Health
October 2020

Animal Health

Senior Equine Health Transition Consultations

Roxanne Hawn
October 2020
Senior equine health conversation

Celebrating Veterinary Technicians

AmerisourceBergen icon
Amanda Esposito
Securos Surgical
October 2020

Animal Health

Design and placement of a landing page call to action

MWI Animal Health
September 2020
Man looks at computer

Animal Health

Using Marketing to Communicate During Stressful Times

Distinct Advantage Partner
September 2020
Man on computer researching pet vaccinations

Animal Health

Compliance Conversations and the Power of Curiosity

Roxanne Hawn
September 2020
Veterinarian having a conversation with a client about regular pet care compliance

Animal Health

Simple Solutions: Fly Management in Confined Workspaces

Danny L. McDonald, Ph.D
MWI Animal Health
September 2020

Animal Health

Disease Prevention Through Vector Control in Swine Farms, Part 1: Innovations in Rodent Management

Danny L. McDonald, Ph.D
MWI Animal Health
September 2020
Rats eating off the floor

Animal Health

Fly Control for Biosecurity in Swine Farms

Dr. Mike Catangui
Mike Catangui, Ph. D
MWI Animal Health
September 2020

Animal Health

Six ways landing pages differ from other website pages

MWI Animal Health
September 2020

Animal Health

How to pick the best software for your veterinary practice

Brian Topper
MWI Animal Health
September 2020
Man and woman at computer

Animal Health

Did you know? MWI improves e-commerce site and adds mobile app

Inverted color AmerisourceBergen icon
MWI Animal Health
August 2020

Animal Health

Setting Realistic Expectations and Budgets for a Lifetime of Pet Care

Roxanne Hawn
August 2020

Animal Health

The role of data ownership in animal health

Tim Peart
Tim Peart
Micro Technologies
August 2020

Animal Health

Protect Your Business from Online Fraud

Distinct Advantage Partner
August 2020
Stethoscope laying on top of a glowing keyboard

Animal Health

Leave a Mint in Your Digital Lobby

Distinct Advantage Partner
August 2020
Small dog on a couch with its owner

Fly Control for Biosecurity in Poultry Farms

Dr. Mike Catangui
Mike Catangui, Ph. D
MWI Animal Health
August 2020
A group of chickens in a poultry house

Animal Health

How veterinary practices can market to different generations of potential clients

MWI Animal Health
August 2020
Bulldog on woman's lap

Animal Health

Four tips for marketing to millennial pet parents

MWI Animal Health
July 2020
Young woman petting dog

Animal Health

Connecting With Your Most Experienced Client

Roxanne Hawn
July 2020
Woman with dog on video call

Animal Health

Adjusting to Our New Normal

Nels Lindberg
Nels Lindberg
Animal Medical Center
July 2020
Cat outside of veterinary clinic with new COVID-19 Restrictions sign

Animal Health

Minimizing Bias in Hiring

Distinct Advantage Partner
July 2020
Woman and man shaking hands at job interview

Google My Business Has Been Busy

Distinct Advantage Partner
July 2020
Hands holding phone looking at GPS

Animal Health

Forward Booking for the Win

Roxanne Hawn
July 2020
Veterinary client signing clipboard

Animal Health

Time to Think

Roxanne Hawn
July 2020
Doctor resting against window in contemplation

Animal Health

Digital Marketing in the Veterinary Space

Distinct Advantage Partner
July 2020

Animal Health

Contactless POS Payments Key to Customers and Merchants

Distinct Advantage Partner
July 2020
Contactless payment card reader

Animal Health

Using technology to improve communication with pet parents

Scott Harper
MWI Animal Health
June 2020

Animal Health

Litter Beetle Management in Poultry Barns

Danny L. McDonald, Ph.D
MWI Animal Health
June 2020
Litter Beetle

Animal Health

Simple Solutions: How to Clean Spray Tanks

Inverted color AmerisourceBergen icon
MWI Animal Health
June 2020
Three different spray tanks

Disease Prevention Through Vector Control in Poultry Houses, Part 1: Innovations in Rodent Management

Danny L. McDonald, Ph.D
MWI Animal Health
June 2020
Three rats

Animal Health

Outdoor Exam Rooms

Roxanne Hawn
June 2020
Man with his dog in an outdoor exam room, speaking with a veterinarian

Animal Health

What Can We Learn From Our Mistakes Post COVID-19?

Nels Lindberg
Nels Lindberg
Animal Medical Center
June 2020
Medical team wearing face masks, having a meeting about Coronavirus

Animal Health

Bouncing on the Rebound: Time to Get Ready

Distinct Advantage Partner
June 2020
Man applying war paint to his face

Animal Health

9 Ways to Help Manage Client Communication During Coronavirus

Distinct Advantage Partner
June 2020
Nurses using phones to communicate with clients

Animal Health

Preparing for the Influx of New Pets and the Veterinary Care Backlog From the Pandemic

Roxanne Hawn
May 2020
Veterinarian with clients and pets waiting in the animal hospital lobby

Securos Surgical is Here for You and Your Practice

Inverted color AmerisourceBergen icon
MWI Animal Health
April 2020

Animal Health

Email Marketing Must-Haves

Roxanne Hawn
April 2020
Girl petting cat while using her phone

Animal Health

Embracing Workplace Change

Distinct Advantage Partner
April 2020
Store employee wearing a protective facemask while on the phone

Animal Health

Telecommuting Tips: What to Know About Working from Home

Inverted color AmerisourceBergen icon
Kate Matthews
Beyond Indigo
April 2020
Man working from home with his dog

Animal Health

COVID-19 Effects on Practice Real Estate

CARR Healthcare Realty logo
CARR Healthcare Realty
April 2020
Doctor displaying models of veterinary offices

Animal Health

COVID-19 Resources from AAHA

Inverted color AmerisourceBergen icon
AAHA
April 2020
AAHA logo

Limit Resistance and Reinforce Your Expertise Through Comprehensive Parasite Control

Inverted color AmerisourceBergen icon
MWI Animal Health
April 2020

Maximize Your Profitability Through Real Estate

Distinct Advantage Partner
April 2020

Remediating “Salty” Water

Jake Anderson headshot
Jake Anderson
MWI Animal Health
March 2020
Water droplets

An Influenza Strain by Any Other Name Is Just Not the Same

Inverted color AmerisourceBergen icon
MWI Animal Health
March 2020

Animal Health

Emergency Communication Planning

Roxanne Hawn
March 2020

Managing Bed Bugs: A Reemerging Pest in Poultry Production

Danny L. McDonald, Ph.D
MWI Animal Health
March 2020
Chickens in a poultry breeder house

Achieving PCI Compliance

Distinct Advantage Partner
March 2020

Handle With Care: Bonding with First-Time Pet Owners

Roxanne Hawn
March 2020

Animal Health

Google Search Basics: Rules and Tools

Inverted color AmerisourceBergen icon
MWI Animal Health
March 2020

Using Ambush-Style Kindness to Recognize and Build Client Loyalty

Roxanne Hawn
February 2020
Veterinarian petting her client's dog.

My Marketing Hurts Me!

Distinct Advantage Partner
February 2020
Frustrated veterinarian at a computer

Suture Selection for Wounds in the Oral Cavity

Dr. Brannan Headshot
Randi Brannan, DVM, DAVDC
February 2020

Puppy and Kitten Welcome Packs–An Overlooked Opportunity to Enhance Client Loyalty and Knowledge

Distinct Advantage Partner
February 2020

Animal Health

Assembling the Right Team to Open a New Office

Distinct Advantage Partner
February 2020
Business team meeting

2020 Month-By-Month Marketing Campaigns

Inverted color AmerisourceBergen icon
MWI Animal Health
January 2020

What is Marketing, Really?

Distinct Advantage Partner
January 2020

Animal Health

Marketing in the Age of Touchscreens, Skimmers and Scrollers

Roxanne Hawn
January 2020
Hand scrolling on a touchscreen monitor

Attracting Clients and Office Talent with Technology

Distinct Advantage Partner
January 2020

Debit is Preferred Payment for Millennials

Distinct Advantage Partner
December 2019
Millennial swiping her debit card to make a purchase

Profitable Partnerships: How Identifying a Good Dog Trainer Can Grow Your Hospital’s Business and Your Client’s Trust

Inverted color AmerisourceBergen icon
Cathy Madson
Preventive Vet
December 2019
Millennial swiping her debit card to make a purchase

It's Almost 2020! Have You...?

Distinct Advantage Partner
December 2019

Securos University Continuing Education 2020 Program

Inverted color AmerisourceBergen icon
MWI Animal Health
December 2019

When It’s Complicated: Managing Diabetic Patients with Comorbidities

Inverted color AmerisourceBergen icon
MWI Animal Health
November 2019

Timing Your Next Real Estate Transaction

Distinct Advantage Partner
November 2019

Strategic Generosity

Roxanne Hawn
November 2019

Home Sweet Website Home

Distinct Advantage Partner
November 2019

Uncle Sam Helps You Pay for Equipment with Section 179 and Bonus Depreciation Tax Breaks

Inverted color AmerisourceBergen icon
MWI Animal Health
October 2019
Uncle Sam handing out a stack of money

Salting the Pad for Bacterial Pathogen Reduction: This Protocol May Have a Small Impact, But Is It Enough to Make a Difference?

Dr. Scott McKenzie
Scott McKenzie
October 2019

Cockroach and Pit Fly Control for Swine Operations

Dr. Mike Catangui
Mike Catangui, Ph. D
MWI Animal Health
October 2019

How the Trend Toward Smaller Dogs May Affect Veterinary Practice

Roxanne Hawn
October 2019

Say "Hello" to Your Nextdoor Neighbors

Distinct Advantage Partner
October 2019

Employee Leadership From Entry-Level to Leadership

Inverted color AmerisourceBergen icon
MWI Animal Health
October 2019

Four Tips to Help Protect Your Business from Hackers

Distinct Advantage Partner
October 2019

Gasp! It's Holiday Season

Distinct Advantage Partner
September 2019

21st Century Topical Management of Superficial Pyoderma

Inverted color AmerisourceBergen icon
MWI Animal Health
September 2019

Digitize Your Veterinary Practice

Distinct Advantage Partner
September 2019

Reducing the Risk of Infections: Using Antibacterial Suture

Inverted color AmerisourceBergen icon
MWI Animal Health
September 2019

Community Engagement through Shop Local, Shop Small Campaigns

Roxanne Hawn
September 2019

Is Podcasting Right for You?

Roxanne Hawn
August 2019

Cashless Payments Benefit Merchants

Distinct Advantage Partner
August 2019

Simple Ways for Improving Client Satisfaction

Distinct Advantage Partner
August 2019

Google Ads Running Wild

Distinct Advantage Partner
August 2019

Real Estate: The Second Highest Expense in Your Practice

Distinct Advantage Partner
July 2019

Client Education Through Online Videos or Online Classes

Roxanne Hawn
July 2019

Tips to Better Manage Accounts Receivable

Distinct Advantage Partner
July 2019

What is Google Console?

Distinct Advantage Partner
June 2019

The First Steps Toward More Optimized Staffing

Roxanne Hawn
June 2019

Five Things Every Savvy Doctor Knows When Picking a Real Estate Agent

Distinct Advantage Partner
June 2019

Extracapsular Stabilization Technique Tips for CrCL Deficiency

Dr. Fox headshot
Steven Fox, MS, DVM, MBA, PhD
June 2019

Collecting More Payments: Best Practices for Practices

Distinct Advantage Partner
May 2019

Renewing Your Lease: Five Important Things to Know

Distinct Advantage Partner
May 2019

An Engagement! (It’s not just about weddings anymore!)

Distinct Advantage Partner
May 2019

Make the Most of Video

Roxanne Hawn
May 2019

Understanding Clients' Learning and Communication Styles

Roxanne Hawn
April 2019

Marketing Has Become Complicated

Distinct Advantage Partner
April 2019

Understanding Acids and the Acidification of Water

Jake Anderson headshot
Jake Anderson
MWI Animal Health
March 2019

Prolong the Life of Your Instruments

AmerisourceBergen icon
Amanda Esposito
Securos Surgical
March 2019

Hospital Considerations: Expand or Build New?

Roxanne Hawn
March 2019

Confusion and Clarity: A Guide to Improve Your Marketing

Distinct Advantage Partner
March 2019

To Market in Hard Times, Prepare Ahead

Distinct Advantage Partner
February 2019

Employee Leadership

Inverted color AmerisourceBergen icon
MWI Animal Health
February 2019

Background Checks: How to Mitigate Risk of Employees (Without Creating New Risks!)

Distinct Advantage Partner
February 2019

Best of Messenger

Inverted color AmerisourceBergen icon
MWI Animal Health
January 2019

2019: What is Your Marketing Plan?

Distinct Advantage Partner
January 2019

Employee Management

Inverted color AmerisourceBergen icon
MWI Animal Health
January 2019

Dental Check-Up Checklist

Inverted color AmerisourceBergen icon
MWI Animal Health
January 2019

Why Product Subscriptions Work

Roxanne Hawn
January 2019

Instrument Consideration for Oral Surgery

Dr. Brannan Headshot
Randi Brannan, DVM, DAVDC
December 2018

Veterinary and Pet Trends Heading into 2019

Roxanne Hawn
December 2018

What's New with Section 179 and Bonus Depreciation Equipment Leasing Tax Deductions?

Inverted color AmerisourceBergen icon
MWI Animal Health
December 2018

California Fires–What You Need to Know

Inverted color AmerisourceBergen icon
MWI Animal Health
November 2018

Is Your Website a Senior?

Distinct Advantage Partner
November 2018

Pet Owner Education: Are We as Veterinarians Failing Our Clients and Undermining Our Businesses?

Distinct Advantage Partner
November 2018

Feral Felines

Roxanne Hawn
November 2018

Local Competition: What to Do?

Kelly Baltzell
Kelly Baltzell
Beyond Indigo
October 2018

The Forks in the Road: Build Trusting Relationships with Clients

Distinct Advantage Partner
October 2018

Opportunities to Use Your Practice's Own "Big Data"

Roxanne Hawn
October 2018

Clinical Communique on Topical Therapy for Skin Infections

Inverted color AmerisourceBergen icon
MWI Animal Health
October 2018

ADA Compliance: Not Only the Law, but Good Business

Distinct Advantage Partner
September 2018

10 Recommendations Clients Want Veterinarians to Make

Roxanne Hawn
September 2018

The Real Danger of Pet Suffocation

Distinct Advantage Partner
September 2018

Rethinking the “Dreaded” Staff Meeting

Inverted color AmerisourceBergen icon
MWI Animal Health
August 2018

3 Ways to Influence Credit Card Acceptance Fees

Inverted color AmerisourceBergen icon
MWI Animal Health
August 2018

10 Ways to Make the Most of Superlatives in Your Marketing

Roxanne Hawn
August 2018

(Nearly) Free Marketing Tricks

Distinct Advantage Partner
August 2018

Healthy Pets = Healthy Profits

Distinct Advantage Partner
July 2018

How to Have Better Exam-Room Conversations With Clients

Roxanne Hawn
July 2018

Google Flips a Switch and Page Speed Goes into Action

Distinct Advantage Partner
July 2018

#MeToo: What is the Real-World Effect of this Movement?

Distinct Advantage Partner
July 2018

Controlling House Flies and Dark-Eyed Fruit Flies in Hog Barns

Dr. Mike Catangui
Mike Catangui, Ph. D
MWI Animal Health
June 2018

Good Neighbor Practices Through Fly Control

Danny L. McDonald, Ph.D
MWI Animal Health
June 2018

pH and the Solubility of Antimicrobials in Drinking Water

Jake Anderson headshot
Jake Anderson; Scott McKenzie
MWI Animal Health
June 2018

Control Mosquitoes to Prevent Costly Bite Marks on Hogs

Dr. Mike Catangui
Mike Catangui, Ph. D
MWI Animal Health
June 2018

Making Pet Insurance Recommendations–Or Not

Roxanne Hawn
June 2018

Keep It Sterile

Inverted color AmerisourceBergen icon
MWI Animal Health
June 2018

Making a Marketing Plan

Distinct Advantage Partner
June 2018

Canine Separation Anxiety

Inverted color AmerisourceBergen icon
MWI Animal Health
June 2018

Animal Health

Controlling Disease-Carrying and Blood-Feeding Flies in Pastured Beef Cattle

Dr. Mike Catangui
Mike Catangui, Ph. D
MWI Animal Health
May 2018

Controlling Disease-Carrying and Blood-Feeding Flies in Dairy Calf Hutches, Heifer Drylots and Milking Cow Barns

Dr. Mike Catangui
Mike Catangui, Ph. D
MWI Animal Health
May 2018

Controlling Flies in Beef Feedlots

Dr. Mike Catangui
Mike Catangui, Ph. D
MWI Animal Health
May 2018

Text Message Marketing and Client Communications

Roxanne Hawn
May 2018

What? It Used to Be Free!

Distinct Advantage Partner
May 2018

Free First Exams—Concerns and Realities

Inverted color AmerisourceBergen icon
iVet360
May 2018

Five Key Decisions to Make Five Years Before You Buy a Veterinary Practice

Distinct Advantage Partner
May 2018

Don’t Skip the Equine Chip

Inverted color AmerisourceBergen icon
MWI Animal Health
April 2018

Shifts in Pet Owner Demographics

Roxanne Hawn
April 2018

What Your Hospital Should Know About Yelp ‘Ask the Community’

Inverted color AmerisourceBergen icon
iVet360
April 2018

Measuring Beyond the Click

Distinct Advantage Partner
April 2018

New 3-Part Course to Help You Become the Disinfectant Decision Maker in Your Clinic

Inverted color AmerisourceBergen icon
MWI Animal Health
March 2018

pH and the Solubility of Antimicrobials in Drinking Water

Jake Anderson headshot
Jake Anderson; Scott McKenzie
MWI Animal Health
March 2018

Blackhead disease in poultry

Dr. Mike Catangui
Mike Catangui, Ph. D
MWI Animal Health
March 2018

All About Google Questions and Answers

Inverted color AmerisourceBergen icon
iVet360
March 2018

Major Changes by Facebook and Google

Distinct Advantage Partner
March 2018

Keeping Track of Personal Details for Better Client Communication

Roxanne Hawn
March 2018

Understanding Cash Flow

Distinct Advantage Partner
February 2018

Talking About Money Matters

Roxanne Hawn
February 2018

Understanding Good Results with Facebook Marketing

Distinct Advantage Partner
February 2018

What Can I Do in 30 Minutes to Increase Practice Profitability?

Distinct Advantage Partner
January 2018

Measuring Results: Google AdWords

Distinct Advantage Partner
January 2018

State of the Veterinary Industry

Inverted color AmerisourceBergen icon
iVet360
December 2017

The Ideal Voicemail Message

Roxanne Hawn
December 2017

Can We Talk About Results?

Distinct Advantage Partner
December 2017

Comparing and Constrasting Formaldehyde vs Glutaraldehyde

Dr. Scott McKenzie
Scott McKenzie
November 2017

Spinosyns Increase Efficacy of Pyrethroids and Organophosphates

Danny L. McDonald, Ph.D
MWI Animal Health
November 2017

Connecting Water Quality Bird Health and Profitability in the Emerging Era of Antibiotic-Free

Dr. Scott McKenzie
Scott McKenzie
November 2017

Of Mites and Hen

Dr. Mike Catangui
Mike Catangui, Ph. D
MWI Animal Health
November 2017

Animal Health

Improving Veterinary Employee Retention with Flexible Benefits

Inverted color AmerisourceBergen icon
iVet360
November 2017

Animal Health

Optimizing Reminders Delivers an Exceptional ROI

Distinct Advantage Partner
November 2017

Animal Health

The Art of a Good Rant

Roxanne Hawn
November 2017

Animal Health

Local Search and Being Found: It's a "Thing"

Distinct Advantage Partner
November 2017

Animal Health

Your Corporate Tax Structure

Distinct Advantage Partner
October 2017

Animal Health

Can You Repeat That?

Inverted color AmerisourceBergen icon
iVet360
October 2017

Animal Health

Marketing and Client Education Through Storytelling

Roxanne Hawn
October 2017

Everyone has a story. Learn how telling yours could help your practice thrive.

Animal Health

Getting Strong Client Testimonials

Roxanne Hawn
September 2017

Animal Health

Ouch! Sticker Shock!

Distinct Advantage Partner
September 2017

Animal Health

Tips for Effective Hiring

Inverted color AmerisourceBergen icon
MWI Animal Health
August 2017

Animal Health

Engage More Clients, Retain More Clients

Inverted color AmerisourceBergen icon
MWI Animal Health
August 2017

Why it's crucial for veterinarians to create value in order to strengthen sales, productivity and client engagement.

Animal Health

Don't Get Bitten: Four Common Pitfalls of Veterinary Practice Leases

Inverted color AmerisourceBergen icon
MWI Animal Health
August 2017

These key considerations can help veterinarians better understand the nature of the liability they're assuming when entering property leases.

Animal Health

Counting is the Secret to Inventory Accuracy

Inverted color AmerisourceBergen icon
MWI Animal Health
August 2017

The importance of cycle counts in providing an ongoing measure of inventory accuracy for high-value, high-movement items.

Animal Health

Inventory Terminology

Inverted color AmerisourceBergen icon
MWI Animal Health
August 2017

Animal Health

A Fresh Look at Websites

Inverted color AmerisourceBergen icon
MWI Animal Health
July 2017

Animal Health

7 Email Marketing Strategies and When to Use Them

Inverted color AmerisourceBergen icon
MWI Animal Health
June 2017

Animal Health

Peroxygens

Dr. Scott McKenzie
Scott McKenzie
June 2017

Animal Health

To Larvicide or Not: Is That The Question?

Dr. Mike Catangui
Mike Catangui, Ph. D
MWI Animal Health
June 2017

Animal Health

Controlling Weeds Around Livestock Barns

Danny L. McDonald, Ph.D
MWI Animal Health
June 2017

Animal Health

Pesticide Formulations: Water vs Oil and Powder vs Granules

Danny L. McDonald, Ph.D
MWI Animal Health
June 2017

Animal Health

Pyrethrum-Pyrethrins, Pyrethroid-Permethrin: Let's Call the Whole Thing Natural?

Dr. Mike Catangui
Mike Catangui, Ph. D
MWI Animal Health
June 2017

Animal Health

Dewormers for Beef and Dairy Cattle

Dr. Mike Catangui
Mike Catangui, Ph. D
MWI Animal Health
April 2017

Animal Health

Mosquito Insight and Personal Repellents

Dr. Mike Catangui
Mike Catangui, Ph. D
MWI Animal Health
April 2017

Animal Health

Exceptional Customer Service Can Take Your Veterinary Practice to the Next Level

Inverted color AmerisourceBergen icon
MWI Animal Health
April 2017