In this installment of our Day in the Life series, Kevin Breedyk, PDSR-Dairy, talked with us about his nearly 2 years with Micro Technologies, how his unique perspectives as a former dairy customer of the company informs his work, and the pride he takes in improving customers’ processes.

Q: What does a typical day look like for you?

Kevin Breedyk: Every day is kind of something different. You really never know what to expect. I start by checking emails to see if there are any emergencies that need immediate action. After that, I follow up with various teams on our ongoing projects and updates. Then, there are my visits to current customers and stops at potential customers. In between, I'm always ready to assist customers whenever they need help.

Q: What is one thing you wish people knew about working in the production animal space?

Kevin Breedyk: People are incredibly passionate in this industry. We truly love what we do. This industry is not for the faint of heart. This is a 24/7 job. It requires commitment every single day of the year.

Q: From your perspective as a former MWI customer, what about Micro Technologies stood out to you before joining its team?

Kevin Breedyk: Their innovative solutions and unmatched level of customer service. I knew firsthand as a customer that the support provided was critical. When issues arise, you need immediate reactions — and Micro delivered. I was quite comfortable making the transition to the team based on already established trust.

Q: Fill in the blanks. Our customers are _______________ and they make me feel __________.

Kevin Breedyk: Our customers are my top priority and they make me feel good about what I do — they're the reason why I get out every day to go to work. 

Q: What’s the most surprising thing you’ve learned from your customers?

Kevin Breedyk: How many different ways there are to achieve goals within this industry. I’ve broadened my perspective and approach when suggesting new ideas or solutions. That diversity in methods leads me to suggest ideas to a struggling client based on experiences from other clients.

Q: How do you define customer success?

Kevin Breedyk: Customer success means creating solutions where they can come back later and say, "Wow, this solution or technology made great changes." Whether they're more efficient or their production's better — their cows are healthier — that feedback when they tell me how happy they are with our services — that’s success.

Q: Tell us about the biggest risk you’ve taken to advance your job/career and what was the outcome?

Kevin Breedyk: I challenged a former employer on certain ways of thinking. It did not work out well at first, but that decision led me to Micro Technologies. Being confident and holding my ground brought me to a spot where I'm so happy with where I am. MWI allows space for everyone's ideas, and I genuinely value being heard. I wouldn't take anything back. It’s been great here, and it was definitely worth taking that stand.

Q: What brings you the greatest professional joy?

Kevin Breedyk: Well, I'm going to sound like a broken record, but I think it's customer success. My greatest professional joy is being able to provide a solution to a customer that's going to benefit them. When we install a new product or implement a new process for a customer, and he reports back to me that his process has changed for the better — I take pride in that.