myAnimalRx is an online storefront and pharmacy that lets producers purchase prescriptions and over-the-counter products through their veterinary practice. It’s designed to make ordering straightforward: fewer calls, less back-and-forth, and a process that fits how producers already shop.

In fact, one of the strongest pushes for a digital storefront often isn’t coming from your distributor or within your clinic—it’s coming from the producers themselves. As myAnimalRx became easier to find through online search, more producers are asking their clinics a simple question: “Why don’t you have this?” That kind of request is powerful because it reframes the conversation. Instead of a new tool the practice “should” adopt, it becomes a service your clients are actively trying to use.

To bridge this gap, the myAnimalRx team introduced a sign-up flow that identifies whether a visitor is a veterinary practice or a producer. When a producer submits interest, their information is sent to the clinic they have requested enroll in myAnimalRx. 

Ordering that fits into their lives

Producers don’t always have a desk—or a reliable window during business hours—to place an order. They are ordering while they’re on the move. From October 2025 through April 2026, 56.4 percent of myAnimalRx users placed orders from their mobile phones, with desktops and tablets making up the rest.¹

Self-service helps with the “quick add-on” items producers need day to day, without texting after hours to ask for a product list or waiting for a callback.

“Clinics tell me They want to have that ability to do their own ordering,” says Adena O'Hare, product owner for myAnimalRx. “They don’t want to have to call in. They don’t want to be limited to certain hours. They can place their orders when they’re sitting in the pickup line at school.” The ability to pull up a browser and place an order when it’s convenient isn’t just a nice-to-have—it’s an expectation. 

One producer shared his frustration after buying a product from another retailer because his clinic’s storefront wasn’t available at the time. The message was simple. “I just would rather order from you guys ,” despite his preference to order from his typical clinic.  The loyalty is there, but it only works if the buyer experience is seamless. When ordering through their vet isn’t easy, producers don’t wait—they shop elsewhere, despite stated preferences to order from their typical clinic. Revenue that could stay with your practice goes out the door.

How myAnimalRx helps both sides of the relationship

An online storefront isn’t just a convenience for producers—it’s a time-saver for veterinary practices. Consider how much time your team spends fielding refill calls, processing manual orders, and managing product requests sent via email or text. myAnimalRx shifts that workload. Veterinarians can enter prescriptions and set up favorites once, and producers can handle reorders themselves. The platform also manages prescription tracking and over-the-counter sales without requiring the clinic to stock products, handle compliance, or coordinate delivery. This reduces the administrative burden on your team. Practices can use tools like favorites to make repeat ordering simpler for producers and more consistent for the clinic. 

There’s a financial benefit, too. When producers pay through the storefront using a credit card, the funds are received before the order ships. “If the vet account is accepting credit cards through the store, then the money for the order is sitting in the bank for them,” O'Hare explains. “They don’t have to collect.” Using credit cards for online orders frees up time that would otherwise be spend collecting balances. 

With the ability to create different pricing groups on myAnimalRx, some clinics have offered discounted pricing through their storefront as an incentive for certain producers to use the platform. The results? Higher adoption, better cash flow, and less time spent on collections.

What clinics worry about—and what setup really looks like

Often, hesitation isn’t about whether online ordering is valuable—it’s about uncertainty around the steps to get there. Setting clear expectations—and having the right support—is what helps clinics move from “this feels tedious” to “this is manageable.”

Yes, there’s some setup involved, but there are only three steps for clinics.

1. Add customers
2. Set pricing
3. Configure the store

“You can do a lot of that work up front,” O'Hare says. It can also be done in increments. Orders can come through, they can be approved, you can add prescriptions to the script library at the same time. Updates are immediate. When a clinic adjusts pricing or product access, producers see the changes the next time they log in.

Many clinics also find it helpful to start with what’s most urgent:

• Activate the storefront
• Load the core customer group
• Build out prescriptions and pricing as real orders come in
  
   

That “on-the-fly” approach keeps the work tied to actual demand, so teams aren’t spending time building out an extensive library for products their producers may never purchase.

“The big work is at the beginning. The time that you’re saving in phone calls and emails and back-and-forth is worth it,” encourages Rigsby.

When a producer lands on myAnimalRx and submits a request for their clinic to sign up, the conversation changes. These are clients asking for a better way to do business and get the products they need.

With myAnimalRx, practices that don’t want to stock products, manage compliance, or coordinate delivery can still capture revenue from prescriptions and over-the-counter sales that might otherwise go elsewhere. Producers get a fast, secure way to pay online, and your team spends less time handling routine ordering tasks.