myAnimalRx offers a more accessible, practice-connected ordering experience

Large-animal veterinarians know that treatment plans only work when clients can obtain and administer medications as prescribed. myAnimalRx helps practices improve medication access, support compliance, and maintain continuity of care after the appointment. For equine and livestock clients separated by distance and demanding schedules, reducing barriers to fulfillment can help keep treatment plans on track.

Why does medication access matter?

According to Matthew Miller, PharmD, Managing Pharmacist at MWI's Lebanon, Indiana distribution center, compliance is critical because treatment plans only work when recommendations are followed consistently and correctly. In large-animal and equine medicine, several practical barriers can make that follow-through difficult:

• Busy schedules can make it difficult to order medications during normal business hours.
• Long distances from the clinic can delay prescription pickup or fulfillment.
• Limited product availability can create additional delays.

As Leslie Lair, PharmD, Managing Pharmacist at MWI Animal Health’s Edwardsville, Kansas distribution center, explained, even motivated clients can encounter friction when prescription details are incomplete or ordering processes require additional follow-up between the pharmacy and practice. Those delays can make it harder for clients to stay on track with treatment plans.

The consequences can affect more than convenience. "When medications are delayed or not obtained at all in some cases, that can directly affect health outcomes and interrupt the treatment plan," Lair said. "It can also create frustration for both the veterinarian and the client."

 

How does myAnimalRx solve medication access issues?

myAnimalRx is a practice-connected online pharmacy designed to bridge the gap between the veterinary visit and care at home, on the farm, or in the barn. It keeps the veterinarian at the center of the prescribing process while offering clients a more flexible way to obtain medications and recommended products:

• Clients can order prescribed medications and veterinarian-recommended products online.
• Direct-to-client shipping is available across the United States.
• Practices control pricing and customize which products clients see.
• Veterinary teams maintain oversight of the client pharmacy experience.

 

Why do practices need connected veterinary care?

Many veterinary teams are familiar with third-party online pharmacies. However, there is value in maintaining a direct connection between the practice, the prescription process, and the client.

As Miller noted, the practice remains central to recommendations and prescribing decisions while clients gain the flexibility to order when it works best for them. The platform also collects required prescription information up front, helping reduce the back-and-forth that can occur during traditional fulfillment processes.

That connection was important to Anna Roach, DVM, MS, cVMA, owner of White Pine Equine in Idaho. When her ambulatory equine practice was first established, she needed an online pharmacy solution that was more efficient than some of the larger pharmacy providers she had worked with previously.

"We needed some sort of online pharmacy option for our clients," Roach said. "Going through some of those bigger online pharmacies was really difficult, especially when we were first starting.”

She said the practice was looking for more efficiency, greater control over pricing, and a more consistent experience for clients receiving medications.

Why is inventory management easier with myAnimalRx?

Roach explained that as her practice grew, she found she could carry fewer medications on trucks and shelves because needed products could be shipped directly to clients. "I realized I didn't need to carry as many drugs on my truck or even on my shelves because I had this system in place of just being able to ship right away," she said.

Tracey Stencel, VT, A.A.S, assistant office manager at Anderson Veterinary Service in Minnesota, shared a similar experience. Her team originally adopted the platform to help keep online pharmacy purchases connected to the practice while offering clients greater convenience.

The ability to provide access to products that weren't routinely stocked in the clinic also helped reduce inventory requirements while expanding options for producers.

Both Roach and Stencel also highlighted the importance of direct delivery. For livestock producers and horse owners who may be located far from the clinic, having medications shipped directly to the farm or home eliminates an additional trip while making access to prescribed products more convenient.

"Our clients, I think, love the ease of the product showing up so quickly," Roach said.

How does myAnimalRx support compliance and continuity of care?

Greater visibility into prescription activity via myAnimalRx can also help support compliance efforts.

Roach explained that her practice can see whether expected refills are occurring as anticipated. If medications are not being reordered according to the prescribed schedule, the veterinary team gains additional insight that can contribute to a more complete patient picture.

Stencel described a similar benefit within her large animal practice. A refill activity prompted a conversation with a producer whose farm appeared to be ordering increasing quantities of antibiotics. That follow-up discussion helped identify and address the underlying issue.

Stencel also noted the value of maintaining awareness of veterinary-client-patient relationship requirements through prescription controls and alerts built into myAnimalRx.

What are the benefits beyond the prescription?

For Anderson Veterinary Service, Stencel said online pharmacy adoption helped reduce accounts receivable because clients purchase and pay for products directly rather than adding those purchases to clinic billing processes.

Roach emphasized the financial value of maintaining pharmacy revenue within the practice. "The amount of revenue that we've kept in-house by using myAnimalRx ... has stayed within the practice," she said. "And that's been really huge for us.”

When asked what advice they would offer to practices considering adoption, both Roach and Stencel mentioned practical implementation strategies rather than technology alone.

• Assign ownership: Designate a point person to oversee the platform.
• Build consistent habits: Encourage staff and clients to use the platform regularly.
• Invest in setup and training: Give teams time to learn the system and configure it carefully.
• Review key details: Pay close attention to pricing structures and customer information.
• Use available support: Draw on support resources and lessons from practices already using the platform.

Medication compliance often depends on what happens after the appointment ends. For equine and livestock veterinarians serving clients across large geographic areas, improving access can remove obstacles that interfere with treatment plans while helping practices maintain stronger connections with the people and animals they serve.

When medication ordering becomes easier, practices can spend less time managing fulfillment logistics and more time focusing on patient care.