Simplify prescription management with myAnimalRx™
By MWI Animal Health
For Amanda McCleery, DVM, owner of McCleery Equine Veterinary Service, a two-doctor practice in Florida, prescription management was a source of constant frustration. Traditional online pharmacies not only made her feel like she was losing control over her recommendations, but they also introduced delays that hurt client satisfaction. “The slow shipping times were a nightmare—and some pharmacies even undermined my prescriptions by suggesting cheaper, compounded alternatives,” Amanda says. When she discovered myAnimalRx™, she finally found a way to offer fast, reliable prescription services without compromising her clients’ trust or her practice’s integrity.
Why does keeping prescriptions in-house help the horse and the veterinarian?
Without adopting the myAnimalRx online pharmacy, equine practices may face significant challenges in managing prescriptions and product orders. With analog systems, horse owners call their veterinarian to request a prescription. This process often leads to delays and miscommunication, especially when veterinarians are not immediately available to approve prescriptions. Time spent on these approvals takes away time spent on animal care.
This traditional approach to ordering also requires practices to keep inventory on-site, tying up capital and valuable space. Additionally, without visibility into order histories, predicting client needs and stocking appropriate products becomes difficult. Excess inventory increases the risk of product expiration, resulting in financial waste. When veterinarians travel to barns, they must carry drugs and supplies for multiple horses across various sites, further complicating logistics.
Equine practices also face competition from online retailers, which lack the knowledge and relationships veterinarians build with clients and their horses. One survey showed that 37 percent of horse owners admitted to purchasing pain relief medications for their horse from sources outside the veterinary-client-patient relationship. These alternate suppliers include
- feed stores
- online catalogs
- veterinarians who had never examined the animal.
Amanda explains how other online pharmacies often left her feeling frustrated and disconnected from her clients. Competing with larger retailers took away from McCleery Equine Veterinary Service’s objectives as a small practice. “myAnimalRx allows us to stay competitive while keeping the prescription process in-house, which feels more authentic to our mission.”
The platform enables practices to set their own prices, maximizing profitability while maintaining control over margins. As an order fulfillment solution, myAnimalRx puts clinics in control of product pricing and prescription approvals while reducing the need to hold excess inventory. This is a game changer for
- practice’s financial health
- staff workload
- pet owner compliance,
- the health and safety of the horses.
How does MyAnimalRx improve the ordering experience for clients and staff?
Introducing myAnimalRx to clients requires thoughtful communication about the financial advantages and strategic implementation. One effective tactic is offering free shipping for orders over $200 placed through myAnimalRx. This incentive helps ease clients into using the platform and highlights the immediate benefits.
Beyond free shipping, myAnimalRx enables significant time and cost savings for horse owners. The platform allows them to manage their prescriptions and orders independently, reducing the administrative workload for clinic staff and improving overall efficiency. By drop-shipping products directly to their homes or barns, horse owners save both money and time spent driving to the clinic to pick up their orders.
Amanda highlights how seamless the process has been for both her clients and her staff. “To the owners, it feels like they’re getting everything directly from us,” she said. “They love the speed—products usually arrive within two days—and they don’t have to worry about going to a separate website or dealing with delays.”
For in-house operations, myAnimalRx simplifies workflows and centralizes prescription management. Amanda explains that her team has a dedicated staff member who handles all drop-ship orders, ensuring the process is smooth and efficient. “The platform integrates well with our practice management system, so we can track everything in one place. It’s been a huge time-saver.”
By reducing the amount of stock kept on-site, practices can operate more efficiently and free up valuable space. Holding less inventory also decreases the likelihood of products expiring unused, minimizing waste. This especially helpful for high-cost medication as McCleery Equine Veterinary Services, like other practices can better offer expensive, chronic medications without tying up thousands of dollars in inventory.
What benefits does MyAnimalRx provide for horse owners?
Two major advantages for clients are
- enhanced convenience
- increased access to care, particularly for horse owners located far from the clinic.
With myAnimalRx, clients can receive their products within one or two days, eliminating the need for trips to the clinic. Considering that nearly half of horse owners in the United States travel between ten and fifty miles one way to see their veterinarian, this time saving is significant for both the client and the horse.
Amada believes that myAnimalRx has helped her practice better align with the needs of her clients while maintaining the integrity of her veterinary recommendations. “We’ve even been able to stay competitive with online pharmacies on pricing, especially for chronic medications,” she explains. With the help of manufacturer rebates, her practice, and others, can offer customers even lower prices than other sources, building trust among clients.
The online platform’s straightforward interface, quick shipping times, and ability to keep prescriptions in-house have made it a perfect fit for McCleery’s practice—and for other equine practices, as well. “It’s not just about convenience—it’s about doing what’s right for the horse and the client. myAnimalRx allows us to stay competitive without compromising our values as veterinarians.”
